The most requested Laurent-Perrier Champagne products in 2021

The champagne galaxy is kind of a world of its own, with its laws and rituals. Getting a reputation in this business is virtually impossible if you start from nothing, and the reason is crystal clear: champagne is a matter of traditions, history and reputation, all things that a brand can only build after generations. This is why a brand like Laurent-Perrier Champagne is a sort of guarantee, in terms of taste, finesse and rigor in quality control.

Coping with difficult times

The 2021 grape harvest in France (not only in the Champagne region) is shaping up as one of the most difficult and challenging of the last 150 years. Frosted ground in winter and heavy rains in spring and summer have undermined the yield per hectare, and the French wine production is about to face a dramatic 25-30% production downfall. But fortunately, when it comes to champagne, the historical producers are able to transform a difficulty into an opportunity. How? Investing on quality, in order to sell a luxury good that is, at the same time, a real status symbol.

It is exactly the case of the abovementioned Laurent-Perrier, a brand that, in more than 200 years of activity, has set such a high-quality standard that only a few other labels can be compared to it. In order to maintain that standard, Laurent-Perrier works an extremely strict selection of all the elements (grapes, brewing yeast, casks for aging), and this explains why its production has never been particularly massive. Therefore, the abovementioned production crisis should not affect the label’s production the same way of other (less far-seeing) producers. The first half of 2021 shows exactly how Laurent-Perrier is coping with the current situation. And the sales figures of this period illustrates that the label’s top-notch products are consolidating their position in the buyers’ preferences.

Customers’ choices

To better understand how the market is going, below you’ll find the most requested Laurent-Perrier products. They are listed in order of preference, starting from the most purchased one.

1. La Cuvée. A blend that summonses up all the main features of the variety it’s made with: the acidity of Chardonnay, the dryness of Pinot Noir and the freshness of Pinot Meunier. It is considered a Champagne for all season, but this doesn’t mean that we are dealing with an ordinary product: rather it’s a perfectly balanced accompaniment for a wide range of situations, from an after-dinner to a random toast. And even the price is relatively low.
2. Blanc de blancs Brut Nature. The quintessence of the Champagne Brut family: dry, straight, strong and persistent. This is a variety that took its time to get in good with the average consumer’s taste. But, like everything of value, once discovered it seems bound to settle on top of the customers’ preferences for a very long time.
3. Vintage 2008. Right from the golden year par excellence in the last three decades, one of the best products ever issued by this label, and probably the most precise embodiment of top-quality Champagne. Bound to become a classic, especially at such a fair price.
4. Grand Siècle Itération 24. A luxury product that stands out for its incomparable uniqueness. Sweet, dry, with an extremely rich bouquet, it shows how complex and multifaceted the Champagne world can be. It is absolutely worth the (high) price.
5. Ultra Brut. Born as a special (and limited) release for those who love dryness at its highest, it is surprisingly become a sort of “new classic”. This is probably due to the fact that Brut is the perfect “environment” to enhance the typical floral and citrusy notes of the Laurent-Perrier production.

Are we about to face a natural selection?

As we said, hard times are waiting for the Champagne world, and only those who are strong and resilient enough will survive. On the other hand, this is a natural selection process that, at some stage, becomes almost unavoidable. And it’s not said that the hierarchies could change, even dramatically. Time will tell.