Rawhide

Rawhide, a London (UK) clothing company, has been selling its exquisite italian suede and lambskin shearling coats at selected venues since 2000. The company was started by Rae Feather who, as head of a marketing company, was bored with black power suiting so she created the Rawhide look.

Sumptuous soft suede coats that flatter as they hang, are informal yet smart enough to be worn anywhere and come in a range of beautiful colours. I took over from Rae in 2004 and we sell direct to a loyal following all over the UK. I am proud to say that each garment is hand-tailored in London from the softest finest Italian chamois suede and lambskin shearling. I am very lucky to work with a lovely designer and together we create the range; the patterns are drawn and each coat is made individually for Rawhide.

The Rockchic jackets and coats have long been a wardrobe staple suitable for any time of day or evening. We have now added full lambskin shearling overcoats in Toscana or Merino fur and an ingenioius lightweight version. The latter has proved perfect for the urban dweller! I have been selling the Rawhide coats now for six years and time and time again I have the satisfaction of customers coming back for their second and then third coats. I even have one lady who has a total of eight in different styles and colours! The secret is that they look great on almost every shape and size (sizes range from 4 – 24) and really can be worn day to day or for the smartest event in your diary.

I am happy to say that I still genuinely really do enjoy selling the Rawhide products because I love them and I know how amazing they are and most importantly how wonderful they look on everyone for every occasion. Lavinia X