The Pestemal: practical or versatile?
Hamam towel sales start to pick up this time of year but because the weather has been so cold some customers frown and say it’s hard to imagine something so “thin” getting you dry. But as I love saying to customers, switching to using a pestemal simply means taking on board a different way of getting dry. It’s more of a poolside or gym thing, rather than that desire to envelop yourself in a big fluffy towel on a cold winter’s morning.
Every seller of hamam towels will make mention of how these lovely products also double up as a sarong, scarf or throw (and more). But to turn to the main point of this article, I want to stick my neck out and stress that what makes pestemals really work is how they are a supremely practical product.
The latest review of our Coast Pestemal – together with a series of recent feedback comments from store visitors – got me thinking about whether a hamam towel is versatile, practical or both. Or whether this is an irrelevant distinction or whether actually it matters quite a lot in terms of how a hamam towel is used.
So first up I warmly invite anyone reading this to engage in debate as to whether there is a distinction between a versatile product and a practical product. I would argue that practical is what you are really paying your money for. Why is this relevant? Because of the number of visitors who have never come across pestemals as a product, and with whom I find myself engaged in ever-enthusiastic conversation about them. Increasingly, this conversation centres on practical considerations.
For example, we have three young children and use pestemals all the time on holiday because it’s less to pack. One reviewer has taken Aegean pestemals on a cruise, where it’s a perfect solution to take a product which frees up luggage space and has more uses. Many customers buy these products as gifts for friends or family who are going travelling. In this context, for me the most practical consideration is how a hamam towel can be recycled extremely quickly. Use it, wash it, dry it and use it again all in a very short space of time. Great for family holidays or those travelling short on space. It’s also been argued that there is a valid ecological point to this since the entire cycle is friendlier to the environment.
Pestemals are a great product full stop. But if I say a hamam towel is practical versus a hamam towel is versatile does it make you think differently? How so? Is either of these features more or less likely to help a customer make a purchase? Our website product descriptions make mention of both, but this is a static description. When talking directly to customers in more depth, I’m convinced it’s practical that counts.
This post is written by Paul from Zarafet
on a personal note- the pestemal towel has TOTALLY changed my life when it comes to swimming lessons for my children. I love these towel and wouldn’t use anything else… try it and see at only £14.50 it is worth trying out !